BROOKSVILLE, Fla. - One of the most memorable commercials from this year’s Super Bowl was titled “Brotherhood.” It’s about the bond between a trainer and his horse. Florida trainer Tommie Turvey trained the Budweiser Clydesdales for the classic TV commercial.
“It was an honor that they chose me to work with the team,” said Turvey.
He worked with adult and baby horses in the ad. Some of the challenges he faced were to have the baby horse lay down and to have the adult run down the street on cue.
“Really a lot of technical stuff goes into that, the horse has to be at the right spot at the right time, the camera car is involved in that, so there is a lot of practicing, two weeks’ worth of practicing,” said Turvey.
He said one of the biggest goals was keeping the majestic horses safe during the shoot.
The ad is memorable not for its humor, but rather for its emotional appeal.
“Men love animals, but don’t always show it,” said Turvey. "I love horses just as much as my wife does, but this commercial is almost showing and reminding the world that hey men have feelings too, and men love animals just as much as women.”
It looks like the Budweiser ad could take the prize for the most memorable of the Super Bowl, but that’s not a huge concern for Tommie.
“That would just be icing on the cake, but as far as I’m concerned the horses worked phenomenal for me, they did their job and I’m so proud of those horses,” said Turvey.