TULSA - She's a best-selling author, a contributor for Good Morning America, a wife and a mom. Tory Johnson knows how to make small businesses succeed. Now she's embarking on a 14-city tour to help other women do the same.
It's called "Spark and Hustle."
Jill Donovan, Shannon Wilburn and Adrienne Kallweit are all former stay-at-home moms in Tulsa, Oklahoma, who have used some of Tory Johnson's 'spark' and 'hustle' to grow their businesses.
"I really didn't have any grand aspirations other than it being a living room sale," said Shannon Wilburn about her now multi-state kids' consignment event called Just Between Friends.
Shannon's "little" sale went from her living room couch, to her church, to eventually at $20 million a year franchise.
"We sold 10 franchises that first year and now we have 127 and we are in 24 states," said Wilburn.
Kallweit saw a need for last-minute, on demand babysitting and day care services, particularly one that uses background-screened professional sitters. She says parents can find comfort in her Seeking Sitters service whether in their own city or traveling.
"One of the most rewarding things is when our family schedules their family vacations around where our locations are," said Kallweit.
Jill Donovan took her obsession with jewelry to create an accessory line called Rustic Cuff.
She learned how to make the bracelets from YouTube tutorials. "Every night my husband would be sleeping and I'd be hammering away," said Donovan.
Jill now has seven staff members hammering out hundreds of bracelets a week.
Her clients include Kathie Lee Gifford, Miranda Lambert, Britney Spears and custom orders for Maroon Five front man Adam Levine.
She sells on QVC and out of shops in 11 states.
"The goal for me would be to have a rustic cuff in every state and every city," said Donovan.
Their advice for those seeking small business opportunities: you can't have spark without the hustle. Learn how to create a simple business model, know the finances end of the business, and create a social media fan base.
Your next little thought could be the next big thing.
"I still have to pinch myself to think I get to run this company," said Wilburn.