The subscription health care model is gaining traction, with memberships ranging from as low as $20 a month for children and $50 to $100 a month for adults. Jimmy Rhoades met up with Access Healthcare's Dr. Brian Forrest to talk about how the subscription model changes your trip to the doctor and the positive effects it’s having on the medical industry.
1. Less Wait Time
With the traditional fee-for-service model, the only way to make money is volume, volume and more volume. Subscription practices cap their patient rolls, upending the old “5-50 Rule" – waiting 50 minutes to see the doctor for five minutes. Now they wait for less than five minutes and they can spend at least 50 minutes with a physician.
2. More Face Time
There's a reason doctors have their noses in a computer during your visit. It’s because they have to be coding constantly and making sure they are getting paid. Doctors don't need to code for reimbursement when their revenue stream comes from monthly membership fees.
3. Save Money
This is because you're dealing directly with a local, private practice. They're not a big-box store, and they don't have to do all those markups. They essentially give patients the medicines and the supplies at cost. Once you pay for just the service you'll be shocked at what you've been paying for billing and overhead. Ditching insurance reimbursements and relying on monthly membership fees for revenue flips the entire health care equation.
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