The sweet smell of successful marketing using scents

Scent marketing techniques are leaving their smells everywhere and while you open your nostrils you're also opening your wallet. Smell is the latest way marketers are manipulating you to spend money. How does it all work? Kristina Guerrero and ScentAir’s Kristen Payne have sniffed around and have everything you need to know about scent marketing.

1. What Exactly Is Scent Marketing?

When a business thinks about the look or the sound of their environment they're not necessarily thinking about the smell. That's where companies like ScentAir come in. They're one of the leaders in scent marketing and you've probably experiencing their handiwork. They scent the largest retailers like Kenneth Cole and hotels like Westin and J.W. Marriott. Even arenas have their own special scent.

2. How Are Smells Chosen?

Scent experts will give clients different fragrances to choose from and they just waft it in front of their nose to get a sense of what it smells like and picture that in their business. They then decide if that's how they want their customers to feel when they walk-in the door. Some scents are relaxing and others are invigorating. Mandalay Bay uses coconut spice in their Las Vegas hotel to make a tropical feel. Gyms like Anytime Fitness focus on freshness for their scent so you are ready to work out.

3.  How Does Scent Marketing Work?

When a guest walks into any Westin Hotel in the world it smells the same no matter where they are across the globe. That signature scent helps with customer satisfaction and some retailers are using scent to sell their products.

Have you ever made a purchase because of scent marketing? Join the conversation on our Facebook page, @TheListShowTV.

Print this article Back to Top

Comments
WCPO - ABC
Cincinnati, OH
KMGH - ABC
Denver, CO
KGTV - ABC
San Diego, CA
WRTV - ABC
Indianapolis, IN
KSHB - NBC
Kansas City, MO
KERO - ABC
Bakersfield, CA
WXYZ - ABC
Detroit, MI
KNXV - ABC
Phoenix, AZ
WFTS - ABC
Tampa, FL
WMAR - ABC
Baltimore, MD
WEWS - ABC
Cleveland, OH
WPTV - NBC
South Florida, AZ
KJRH - NBC
Tulsa, OK
WALB - NBC
Albany, GA
WXIA - NBC
Atlanta, GA
KUIL - MyNet
Beaumont, TX
KNIN - FOX
Boise, ID
KFVS - CBS
Cape Girardeau, MO
WCIX - CBS
Champaign, IL
KLJB - FOX
Davenport, IA
KRVU - MyNet
Chico-Redding, CA
NECA
Eureka, CA
WFIE - NBC
Evansville, IN
WFTX - FOX
Fort Myers, FL
WISE - NBC
Fort Wayne, IN
WDAM - NBC
Hattiesburg, MS
KFVE - MyNet
Honolulu, HI
WJXX - ABC
Jacksonville, FL
WTNZ - FOX
Knoxville, TN
KTNV - ABC
Las Vegas, NV
WSYM - FOX
Lansing, MI
KARE - NBC
Minneapolis, MN
KPEJ - FOX
Odessa, TX
WUPL - NBC
New Orleans, LA
KMTV - CBS
Omaha, NE
KCWX - CBS
San Antonio, TX
KMSS
Shreveport, LA
KONG - IND
Seattle, WA
KLTV - CW
Tyler, TX
WGBA - NBC
Green Bay, WI
WKBW - ABC
Buffalo, NY
CW
Little Rock, AK
NBC
Milwaukee, WI
KWBA - CW
Tucson, AZ
WPTV - NBC
West Palm, FL