3 Times Movies Shook Up the Marketing WorldLifestyle The List
McDonalds, for one day only, released Szechuan Sauce that was featured on an episode of the kooky cartoon Rick and Morty. It was a hit and certainly boosted profits even if it was for only a day and this phenomenon has happened quite a bit on the big screen as well. Today on the Buzz List Teresa Strasser gives us a look at three times movies made products lose or make cash money.
3. Reese's Pieces – E.T. the Extra-Terrestrial
Hershey's experienced a 65 percent increase in sales after their candy appeared in the movie. A million dollar E.T. themed ad campaign didn't hurt, either. The big loser in all this, Mars, Inc. Spielberg originally wanted M&M's for the film, but the candy giant passed.
2. Merlot – Sideways
Merlot variety of wine experienced a decrease in consumption after this scene from the movie, “If anybody orders merlot I’m leaving. I am not drinking and BLEEPING merlot.”
1. Mini Cooper – The Italian Job
Car sales for the Mini increased 22 percent after seeing the awesome chase scenes in the film.
Have you ever bought anything after seeing it in a movie? join the conversation!