3 ways your social habits make big brands moneyTechList The List
Carter Wilkerson became an internet sensation after asking Wendy's on Twitter how many retweets he would need to gather in exchange for one year of free chicken nuggets. Their answer: 18 million, or, $0.00009 per tweet to put toward nuggets. Wilkerson is getting closer and closer to his breaded prize, but that measly amount got us wondering: How much dollar power do we have with our retweets and shares? Jimmy Rhoades and marketing expert Ali Craig have the answer…and hopefully some nuggets.
1. The Power of the Retweet
The top form of engagement on Twitter is the retweet; and when you retweet a brand's tweet to all of your followers, you're doing a $1.25 worth of work for them. Think twice about that when you retweet a bunch of promoted "#This or #That" tweets from too many brands. There is real cash to be made!
2. Pin It Up
Pinterest re-pins are also valued at $1.25, thanks to the fact that they last the longest for engagement. The posts can be retrieved from further back in time and become relevant again. That's a good investment for brands, but also means you might be leaving money on the Pinterest table.
3. "Heart" Eyes
On Instagram, a brand can engage with ambassadors and audience members and it only costs them $0.94 to get those ambassadors to tell the brand's story through likes and reposts to their followers.
Will you start to pump the brakes on your like, retweet, heart habits now that you know how much you could be making with your social power? Join the conversation on our Facebook page, @TheListShowTV.