4 brilliant movie techniques infomercials use to sell

Lifestyle The List
By: Jimmy Rhoades Posted: 5:24 PM, Aug 3, 2017

Just like a good film manipulates you to laugh or cry, a good infomercial manipulates you to buy. Jimmy Rhoades decided to screen some popular infomercials with film critic David Ramsey to see if they used tricks he recognized from the movies.

1.  Establish a Crisis

2.  Use of Black & White

3.  Low-Budget Look

4.  The Lead Actor

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