When you’re shopping on Amazon, reviews make a big difference. A survey found that over 90 percent of consumers say reviews affect their purchases, but can you really trust those stars? Turns out, if companies want to show up on page one of search results, they must have a lot of positive reviews. So there are tons of different ways that brands manipulate their reviews and can ultimately trick you. The List spoke to Tommy Noonan from ReviewMeta, who’s bringing us four different ways you can spot fake reviews.  

Check out the full video above, and see why you should be suspicious of reviews coming from accounts overseas; why doing a reviewer account check is helpful; and how to spot false negative reviews. 

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