GI Joe’s 40th Anniversary

By: Todd Covelli | Kristina Guerrero Posted: 4:30 PM, Jul 28, 2022 Updated: 7:15 AM, Jul 29, 2022

GI Joe was an icon of the 60s and 70s — and the brand reintroduced itself to millions of excited kids in 1982. GI Joe was the birth of the common term” action figure” and had a massive success on its hands, selling more than 50 million dollars worth in the first year alone. We’re celebrating the real American hero’s 40th, from the crazy cartoons and toys to the introduction of the first female  “Joe” with toy and pop culture expert James Zahn, senior editor of the Toy Insider and the Pop Insider.