Gift Cards Mean Big Business for Retailers During the Holidays

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By: Jimmy Rhoades Posted: 10:38 AM, Nov 12, 2019

Among the gifts you exchange this holiday season, there’ll probably be some gift cards.  You may like them, or you may not be a fan, but one group of people is head over heels for them: retailers! Retail anthropologists Georganne Bender and Rich Kizer explore why.