Infomercials: How Companies Get Away With Crazy ClaimsMoney
Infomercials – they’re the quirkiest kind of advertising. Those cable TV spots that promise you an amazing free offer on an item that promises to revolutionize your day-to-day. Do you need it? Probably not. But are you tempted? Totally. The List spoke to lawyer Stephanie Fierro, who’s demisifying how these companies are able to get away with some outrageous claims. Check out the full video above to see how infomercials can claim to offer you a second item for “free”;why the phrase “actor portrayals” is always in quotes; and what it takes to become an infomercial expert.