Psychology of Clothes: 3 winning wardrobe tricks

Lifestyle The List
By: Lindsey Granger Posted: 5:14 PM, Apr 12, 2017

You call it looking and feeling good, but scientists call it “enclothed cognition.” It basically means that the clothes we wear have a psychological effect on our self-image and overall mood. Lindsey Granger and wardrobe analyst Dr. Jennifer Baumgartner went deep into the closet and came out with three tricks to dress for real success.

1.  Wear Red for More Power

We know that red is associated with increased activity, increased prowess and power. That's why we're going to work out even more because we feel stronger and more powerful. According to a study by the Journal of Sport and Exercise Psychology, people who exercise in red can lift heavier weights and have higher average heart rates.

2.  Ditch the Knockoffs

According to a Harvard study people wearing knockoffs were more likely to cheat during a game and were more suspicious of others. There's this element of projection there that if you’re cheating then everyone else must be cheating too. The quality of the piece doesn't mean a big logo or a high price tag. You can find great items that are well made under budget and it just takes some time to search.

3.  Wear Business Formal

Apparently the "power tie" is a real thing. A study published in Social Psychological and Personality Science found that people who dressed in business formal clothes had more creative ideas and their peers assumed they were successful. Again, it's that people are responding to this costume that you wear and all the associations they have with that costume, which goes along with 'if you wear a suit that fits better you must be more professional."

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