3 Things to Know About Your Secret Customer Score

Top of the List
By: Jimmy Rhoades Posted: 10:09 AM, Jan 22, 2019

What if we told you that every time you shop or go out to eat, you’re being graded? The Wharton School‘s Peter Fader is a pioneer of Customer Lifetime Value, and he’s running down the basics of the secret customer scores that brands are assigning you every day.