Shrinkflation – What The Heck Is It?

Closeup - Woman shopping in supermarket and reading product information. Costumer buying food at the market.

Sure, inflation is at a 40-year high… But something else is also causing you to have less in your shopping cart.  It’s called shrinkflation and it has you paying the same, or more, for a smaller quantity of your favorite brands. We’re looking at how to not get diminished by the shrinkflation with Consumer Marketing Strategist, Lisa Miller.