Shrinkflation – What The Heck Is It?

By: Todd Covelli | Jimmy Rhoades Posted: 2:29 PM, Mar 8, 2022

Sure, inflation is at a 40-year high… But something else is also causing you to have less in your shopping cart.  It’s called shrinkflation and it has you paying the same, or more, for a smaller quantity of your favorite brands. We’re looking at how to not get diminished by the shrinkflation with Consumer Marketing Strategist, Lisa Miller.