These days everyone wants to be a social media influencer. However, it’s not as easy as some of them back it seem. With the rise of TikTok and Reels, people think they will make a funny or crazy short-form video and they can go viral. People don’t see the work and time that is involved to keep producing content. Robert Stern, CEO of The Social Leader shares the key elements of what it takes to be a social media influencer.